Video Series
Understand how to Grow Sales Market Share by Growing Mental Market Share
What is Mental Market Share? - 90 Second Explainer
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What is Mental Market Share? - 90 Second Explainer
Here the partners of SmilingCFO explain this important metric and what it can mean to you.
1:35
What is Mental Availability?
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Knowing the Category Entry Points
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Knowing the Category Entry Points
Knowing your Category Entry Points allows you to know where to focus your efforts.
4:15
The Importance of Mental Penetration
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The Importance of Mental Penetration
Strong Mental Penetration increases the chances of purchase.
1:59
Brands grow by building wider, fresher networks
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Brands grow by building wider, fresher networks
A high Network Size score is an indication of good Mental Availability.
2:16
The Value of Share of Mind
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The Value of Share of Mind
Track Share of Mind to protect your areas of strength.
1:29
Mental Availability as a part of your Brand Tracker
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Mental Availability as a part of your Brand Tracker
Here we discuss the benefits of adding mental availability metrics to your Brand Trackers. A mental availability analysis will complete your brand picture.