We help brand teams grow Mental Market Share so their business grows Sales Market Share.
For a marketing leader to effectively partner with their CFO, we believe it is critical to have a marketing metric that can link to a primary business metric.
Nearly every business tracks market share and has an objective to grow share.
There is a correlation between Sales Market Share and Mental Market Share.
Mental Market Share is the primary measure of Mental Availability
Mental Availability is the single most important factor influencing brand preference (Binet & Carter)
Build Mental Availability by growing Mental Market Share
Do that and you are likely to grow your Sales Market Share!
Understand how to Grow Sales Market Share by Growing Mental Market Share
(60 Seconds)
(60 Seconds)
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Our UK Mental Availability database is expanding all the time
Designed to provide for the long-term needs of the brand, and the short-term objectives of the business.
Contact us if you have any questions or if you want to see your brand scores
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