Grow Sales Market
Share by Growing Mental Market Share

We help brand teams grow Mental Market Share so their business grows Sales Market Share.

For a marketing leader to effectively partner with their CFO, we believe it is critical to have a marketing metric that can link to a primary business metric.

Nearly every business tracks market share and has an objective to grow share.

There is a correlation between Sales Market Share and Mental Market Share.

Mental Market Share is the primary measure of Mental Availability

Mental Availability is the single most important factor influencing brand preference (Binet & Carter)

Build Mental Availability by growing Mental Market Share

Do that and you are likely to grow your Sales Market Share!

Play Video

Video Series.

Understand how to Grow Sales Market Share by Growing Mental Market Share

Watch The First Video

(60 Seconds)

Watch The First Video

(60 Seconds)

Utilising Mental Availability Data -
We Help CMOs Uncover the Right Answers

Drag

Swipe

What is my brand's

‘Mental Availability’?

*“A brand’s Mental Availability is its accessibility
from memory across the range of category
contexts that buyers encounter.”

Romaniuk & Sharp 2022
‘How Brands Grow part 2’

Is my brand thought
of in key buying
situations?

Where might a
competitor attack
come from?

Is my brand taking its
fair share of spend
from buyers of
competitor brands?

Who am I losing
out to and why?

Do I have a messaging
or a reach problem?

Why has my brand
stalled whilst the
category is growing?

What part of a funnel
should I focus on?

Our UK Mental Availability database is expanding all the time

We build evidence-based strategic frameworks.

Designed to provide for the long-term needs of the brand, and the short-term objectives of the business.

To find out more

get in touch

Name	Service	Description
smilingcfo_cookie	SmilingCFO	This cookie is used to remember your cookie consent choices.
^_ga	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gid	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
__cf_bm	Vimeo	This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

Grow Sales Market Share by Growing Mental Market Share

Video Series.

Watch The First Video

Watch The First Video

Utilising Mental Availability Data - We Help CMOs Uncover the Right Answers

We build evidence-based strategic frameworks.

Contact Us

Grow Sales Market
Share by Growing Mental Market Share

Utilising Mental Availability Data -
We Help CMOs Uncover the Right Answers