The mental availability experts.
Quickly discover what’s stopping your brand showing up across multiple buying situations and staying
Mental availability assessments for brand growth
SmilingCFO helps brands grow by increasing Mental Availability in the buying situations that matter most.
We identify the Category Entry Points (CEPs) buyers use to enter the category and retrieve brands from memory then show you where to focus to improve recall, preference, and market share.
What is Mental Availability?
The likelihood a brand comes to mind in a buying situation.
What are Category Entry Points (CEPs)?
Cues (needs, occasions, problems, triggers) that prompt brand retrieval in buying situations.
A SmilingCFO ‘Mental Availability Growth Blueprint’
provides you with
Ranked CEP priorities (defend/expand/disrupt)
Memory advantages and white space opportunities
Brief-ready direction to sharpen brand strategy, communications, and investment priorities
Mental availability growth map
This graph is an example of the insight included in the Blueprint. It is used to diagnose whether a brand has narrow relevance, or the CEP breadth needed for frequent choice and therefore growth.
Mental availability metrics EXPLAINED
Mental market share, mental penetration & network size.
