Be Top-Of-Mind
When it Matters Most.
SmilingCFO is a
Mental Availability Marketing Agency.
We Show Brand Owners
Where to Focus & How to Win.
Be Top-Of-Mind
When it Matters Most.
SmilingCFO is a
Mental Availability Marketing Agency.
We Show Brand Owners
Where to Focus & How to Win.
Increase the chances your brand comes to mind in more of the moments that matter.
Through the principles of Mental Availability, we provide the clarity that unites Marketing, Finance, and Sales.
In a world of shifting priorities and strong opinions,
Marketing Leaders need to be able to INVEST WITH CONFIDENCE
Our philosophy is simple:
Evidence-led marketing, turned into practical action, drives REAL GROWTH
Our Mental Availability Assessments show you
Where to Focus and HOW TO WIN.
In a world of shifting priorities and strong opinions,
Marketing Leaders need to be able to
INVEST
WITH CONFIDENCE
Our philosophy is simple:
Evidence-led marketing, turned into practical action, drives REAL GROWTH
Our Mental Availability Assessments show you
WHERE TO FOCUS
&
HOW TO WIN
Put your Brand to the Test
In less than 5 minutes. find out how likely it is that your brand comes to mind when it matters most.
Martin Coyle
Former CMO & Chief Commercial Officer Molson Coors Beverage Company.
Martin has a track record of delivering growth by putting Marketing at the heart of an organisation.
Working with the CFO to deliver against the short-term needs of the business as well as the long term needs of the brand.
Building marketing strategies based on empirical evidence.
Tracking the right metrics and making the results visible to all stakeholders.
Meet Our Partners
You will find them empathetic to your challenges, curious, collaborative and agile.
They believe the best work happens when there’s mutual respect, a shared goal, and even the odd laugh along the way.
Their approach is influenced by the scientific findings of The Ehrenberg Bass Institute.
Clients
Mark Smith
Founder of the Brand Positioning Agency & Board Advisor.
Over the years, Mark has helped clients across a wide range of categories, deliver growth by uncovering the most valuable insights about Categories, Buyers and most importantly Non-Buyers.
He is great at turning those insights into focused objectives and plans that are easy to understand and action.
Meet Our Partners
You will find them empathetic to your challenges, curious, collaborative and agile.
They believe the best work happens when there’s mutual respect, a shared goal, and even the odd laugh along the way.
Their approach is influenced by the scientific findings of The Ehrenberg Bass Institute.
Clients
Martin Coyle
Former CMO & Chief Commercial Officer Molson Coors Beverage Company.
Martin has a track record of delivering growth by putting Marketing at the heart of an organisation.
Working with the CFO to deliver against the short-term needs of the business as well as the long term needs of the brand.
Building marketing strategies based on empirical evidence.
Tracking the right metrics and making the results visible to all stakeholders.
Mark Smith
Founder of the Brand Positioning Agency & Board Advisor.
Over the years, Mark has helped clients across a wide range of categories, deliver growth by uncovering the most valuable insights about Categories, Buyers and most importantly Non-Buyers.
He is great at turning those insights into focused objectives and plans that are easy to understand and action.
How to Contact Us
If you’re looking to grow your brand’s share, one of our team would be happy to help. Click on the ‘call me back’ button to request a quick chat or email us at hello@smilingcfo.co.uk
When you are ready we are here to answer any questions on Mental Availability and show how a Mental Availability Assessment could uncover fresh opportunities for your brand growth. If that sounds useful, just hit the demo button.
If you want to check how well your brand and organisation is set up to win the Mental Availability battle click on the Mental Availability Review button below.