Trusted by growth
-minded brands.
Stacking the odds in your favour.
People don’t think of brands in isolation. They think of them in the context of specific buying situations.
These retrieval cues are known as Category Entry Points (CEPs).
By building strong brand associations with these
CEPs, you significantly increase the chances of being recalled in the moments that matter.
Putting CEPs at the heart of your growth strategy not only strengthens mental availability; it also creates more consistent customer experiences, guides smarter innovation, and helps prioritise your portfolio.
We help clients unlock growth with these four steps:
Finding the high-value CEPs
Identifying white spaces
Building multiple associations
Optimising through learning
Tap into our Mental Availability database.
Meet the partners.
Founder of the Brand Positioning Agency & board advisor.
Mark founded the Brand Positioning Agency and has worked with boards and senior marketing teams all over the world for the last two decades.
He’s got a knack for spotting whether growth really is and shaping strategies that people believe in and want to invest in.
Former CMO & Chief Commercial Officer Molson Coors Beverage Company.
Martin was a CMO and Chief Commercial Officer in multiple countries at Molson Coors, one of the world’s biggest drinks companies.
His consumer and customer experience means he’s great at turning evidence-led brand strategies into practical action that the whole business can get behind.
Our client commitment:
Actionable insight that connects brand strategy to business growth
Quickly discover what’s stopping your brand showing up across multiple buying situations and staying
