Terms of Use

1. Introduction

These Terms of Use govern your use of the Smiling CFO website. By accessing or using this website, you agree to be bound by these terms. If you do not agree with these terms, please do not use this website.

These terms apply to the website only. Separate written terms may apply to any services we provide to clients.

2. About us

This website is operated by Smiling CFO Limited.

Smiling CFO Limited is registered in England and Wales under company number 14725946.

Registered office: The Counting House, 61 Charlotte Street, St Paul’s Square, Birmingham, United Kingdom, B3 1PX.

Email: hello@smilingcfo.co.uk.

3. Website content

The information contained on this website is provided for general information and educational purposes only. We make reasonable efforts to keep information accurate and up to date, but we do not make any representations, warranties or guarantees that website content is complete, accurate, current or suitable for any particular purpose.

Content may be updated, amended or removed without notice.

4. No tailored professional advice

Nothing on this website is tailored to your specific circumstances and nothing on this website constitutes financial, accounting, tax, legal or other professional advice.

Any articles, guides, frameworks, reviews, assessments, downloads, videos, resources or other content are provided for general information only. Any strategic, marketing or commercial commentary is general in nature unless separately agreed with us in writing as part of a client engagement.

You should obtain appropriate professional advice before making significant commercial, financial, tax, legal or strategic decisions. Reliance on any information on this website is at your own risk.

5. Assessments, diagnostics and downloads

Any assessment, review, score, diagnostic output, benchmark, downloadable resource or other tool made available through the website is provided for general guidance only. It does not guarantee any particular commercial, marketing, financial or business outcome.

We may update or withdraw assessments, diagnostics or downloadable resources at any time.

6. Intellectual property

All content on this website, including text, graphics, logos, branding, images, downloads, assessments, frameworks, diagnostic tools, videos and other materials, is owned by or licensed to Smiling CFO Limited unless otherwise stated.

You may:

• view website content;
• print or download content for your own internal reference;
• share links to website content.

You may not, without our prior written permission:

• reproduce content for commercial purposes;
• copy substantial parts of the website;
• modify, distribute, republish, sell, license or create derivative works from our content;
• copy, scrape, reverse engineer or extract our frameworks, assessments, diagnostic tools or resources for use in another product, service or business.

7. Permitted and prohibited use

You must use this website only for lawful purposes and in a way that does not infringe the rights of, restrict or inhibit the use of this website by anyone else.

You must not:

• use the website in a way that is unlawful, fraudulent or harmful;
• attempt to gain unauthorised access to the website, server, hosting environment or connected systems;
• introduce viruses, malware, malicious code or other harmful material;
• interfere with website security, performance or availability;
• use automated tools to scrape, harvest or extract content, personal data or technical information from the website;
• submit information through website forms that is false, misleading, offensive or infringes the rights of another person.

8. Third-party links

This website may contain links to third-party websites. We have no control over and accept no responsibility for the content, security, availability or privacy practices of external websites. You access third-party websites at your own risk.

9. Website availability

We do not guarantee uninterrupted access to the website. We may suspend, withdraw, modify or restrict access to any part of the website at any time without notice.

10. Limitation of liability

To the fullest extent permitted by law, Smiling CFO Limited excludes all liability for any loss or damage arising directly or indirectly from:

• use of this website;
• reliance on information published on this website;
• use of any assessment, diagnostic output, download or resource;
• temporary unavailability of the website;
• technical issues affecting access to the website;
• third-party websites or services linked from this website.

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation or any liability that cannot lawfully be excluded or limited.

11. Changes to these terms

We may update these Terms of Use from time to time. Any changes will be published on this page together with the revised update date.

12. Governing law

These Terms of Use are governed by the laws of England and Wales. Any disputes arising from these Terms of Use shall be subject to the exclusive jurisdiction of the courts of England and Wales.