Services
In 4 steps we show you where to focus and how to win
Mental Availability Assessment
We benchmark your brand against the competitive set to understand which Mental Availability metrics to focus on.
Most valuable
Category Entry Points
Some Category Entry Points are used more frequently by Category Buyers than others. Identify the most valuable.
Find
White Spaces
Valuable CEPs where no brand has Mental Advantage is where you will find growth opportunities.
Build multiple
brand associations
Place your brand in the same context as the target CEPs and reach as many Category Buyers as your budget will enable.
Our process will complement your current tools, minimising disruption and maximising opportunities
Mental Availability Assessment Research & Modelling
Output
An extended list of potential CEPs. Other Attributes that influence the Buying Decision. Findings discussed with Client.
Output
CEPs ranked in order of importance. Potential ‘tie-breaker’ attributes identified. Short list discussed with Client.
Output
Raw data ready to feed into model for analysis.
Output
Mental Availability Assessment Dashboard and Report. Tableau Visualisation of brand’s Mental Advantage & Disadvantage.
Output
An extended list of potential CEPs. Other Attributes that influence the Buying Decision. Findings discussed with Client.
Output
CEPs ranked in order of importance. Potential ‘tie-breaker’ attributes identified. Short list discussed with Client.
Output
Mental Availability Assessment Dashboard and Report. Tableau Visualisation of brand’s Mental Advantage & Disadvantage.