Mental Availability Training
SmilingCFO now offer 3 Mental Availability Training Workshops for More Effective Brand Strategies and Better Commercial Execution
1. Mental Availability Fundamentals
Half Day Course
A grounding in the principles of Mental and Physical Availability
You will take a step forward in your knowledge of how brands grow with an easy-to-digest overview of buyer behaviour and brand performance, as evidenced by The Ehrenberg Bass Institute using UK case studies from the SmilingCFO database. Designed for those who have a desire to add a little more science to the art of marketing.
WHO IS THIS COURSE FOR?
- Marketing Leaders
- Brand & Insight Teams
- Business Partners: Finance & Customer Marketing
£3,000
Based on 6 – 12 Delegates from the same organisation hosted at your location.
2. The Skilled Marketer
1 x Day Course
Understand How Mental Availability Metrics Translate into New Paths for Growth
Learn how to analyse the mental availability data to spot deviations from the ‘laws of brand growth’ as defined by The Ehrenberg Bass Institute. You will be able to develop robust hypotheses and prioritise objectives for buyers and non-buyers of your brand. Teams attending this course will be armed with an evidence-based approach to building marketing strategies your CFO will want to invest in.
WHO IS THIS COURSE FOR?
- Marketing Leaders
- Brand & Insight Teams
- Finance Leaders
- Sales Team Nominee
£5,000
Based on 6 – 12 Delegates from the same organisation hosted at your location.
3. The Advanced Marketer
2 x Day Course
Use your brand’s ‘live’ mental availability data to build a strategic framework for brand growth
A hands-on, roll-up-your-sleeves workshop that gets forensic about your brands mental availability performance and guides you step-by-step toward a marketing strategy or brand plan that has the best chance of securing the investment needed for growth.
WHO IS THIS COURSE FOR?
- Marketing Leaders
- Brand & Insight Teams
£9,000
+ The investment cost of the Mental Availability Assessment data. A quote will be provided separately based on the category that your brand operates in. Based on 6 – 12 Delegates from the same organisation hosted at your location.
“The Single Most Important Factor Driving Brand Preference is Mental Availability…”
Binet & Carter ‘How not to Plan’ in referencing work completed by The Ehrenberg Bass Institute