Our partner, Martin Coyle, provides you with a step-by-step-guide analysis of the benefits of a Mental Availability Assessment.
Getting the right insight to inform the right brand strategy doesn’t need to break the bank.
In essence, you need to know what cues buyers experience to access a category and how likely your brand is to be recalled in multiple buying situations.
SmilingCFO helps our clients build marketing strategies worth investing in by increasing the probability of a brand being thought of in buying situations and ultimately achieving sustainable pricing power.
Be sure to drop him a message on LinkedIn if you have any questions, or you can WhatsApp him on the Contact Us part of this website.
Further reading:
https://marketingscience.info/how-brands-grow-part-2-revised
How the concepts of ‘Demand Spaces’ and ‘Mental Availability’ work in harmony.
