Influencing Buyer Behaviour: Two Key Concepts

Our job as marketers is to influence buyer behaviour.
At SmilingCFO, we believe two concepts are critical in influencing why people choose one brand over another: Mental Availability and Perception.
Our job as marketers is to influence buyer behaviour.
At SmilingCFO, we believe two concepts are critical in influencing why people choose one brand over another: Mental Availability and Perception.